What is off-market?

Selling a home pre-market refers to the process of selling a property without listing it on a public platform. Instead, we privately market the property to a select few qualified buyers in our database. Here are some potential pros and cons of listing your home with us off-market:

 

Pros:

  • Privacy: One of the biggest advantages of listing a home off-market is privacy. By avoiding public marketing, you can keep your sale confidential and limit the number of people who know your personal information, such as your address, price, and the condition of your property.

  • Reduced costs: Listing off-market means you don’t have to pay any marketing costs.

  • Targeted marketing: When we list off-market, we target a specific group of buyers who may be interested in your property. This can be more efficient as the ones who privately view your property are most likely to be seriously interested rather than those just researching the market.


Cons:

  • Limited exposure: Listing off-market means your property won't be listed on public platforms, which is the most popular platform for buyers to search for homes. This could limit the number of potential buyers who see your property.

  • No competitive bidding: When multiple buyers are interested in a property, it can lead to a bidding war that drives up the price. Listing off-market means you may not have the benefit of competitive bidding, which could result in a lower sale price.

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 Overall, listing your home off-market is a great way to test the feedback of the current market conditions before deciding to take it out on a full marketing campaign. It may even be more beneficial for some types of properties – get in touch with me today for a confidential discussion and strategies to achieve a premium outcome today.

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Q&A with Casey Herst