Tips for selling in a buyers’ market

1. Good properties stand out

There is a saying in real estate that attractive properties sell well in any market. And while the total number of offers may have decreased compared to last year, it’s still common to see strong competition for attractive homes. Therefore, it is important to present your property at its best. We have a few exciting listings coming up with extra care being taken to provide good contractors for our clients. This includes pool clean-up, water blasting tiles, roof washing etc. Our clients simply sit back as we liaise and schedule these tasks on their behalf to ensure their home is in tip-top shape for the market.

2. Invest in quality marketing

Quality marketing is always important regardless of the prevailing market conditions. When there are many alternative listings for buyers to consider, it is essential for your property to stand out by making a strong investment in your marketing campaign. A common mistake is starting with a ‘budget approach’ and then increasing the marketing if an early sale is not achieved. Your property is most attractive to the buyer pool when it first launches so this is the time to put it in the spotlight and attract the widest buyer pool possible. Refer to my previous post “what is marketing” for more details.

3. Hire a good agent

We review how much interest our listings are receiving on a weekly basis and suggest ways to reposition them to attract more buyers. This may mean a change to advertising photos or text, increasing its exposure such as making it a feature property on websites or publications. Selling your home requires commitment, and commitment requires time and money. However, I promise you that it will be worth it. Thinking of selling? I'm ready to discuss how strategies on how I can achieve the premium outcome for your property.

Final thoughts

Although the Auckland market may seem a little gloomy to some sellers, it is worth remembering that we generally buy and sell in the same market. So even if your sale price is a little lower than it may have been two years ago, you will benefit from those same reduced prices as a buyer. If you are sold, and in a cash buyer position, you are in the box seat to secure a great purchase as most of your competition will have a house to sell as part of any offer they make.